Verdant Coffee Co

Overview

Verdant Coffee sought a logo and brand identity that would be instantly recognisable and embody its core values, rooted in the colours of nature. The brand needed to be versatile enough to adapt to a range of applications, from packaging and signage to promotional materials, while still highlighting the unique charm of each coffee flavour.

Design approach

Taking inspiration from the natural world, the design features flowing, dynamic curves, a signature of Verdant's brand. Each coffee flavour carries its own identity, with the shapes coloured to represent the flags of the coffee's origin country, making each package distinctive and eye-catching whilst still retaining the core identity of a Verdant blend.

Strikingly unique yet cohesive, this design captures Verdant's commitment to nature and individuality, ensuring instant recognition and standout appeal to consumers.