Oddogo

Overview

Oddogo: Redefining Charity Discovery

Oddogo is a groundbreaking digital marketplace designed to connect users with charitable causes in their local area - causes they might never have discovered otherwise.

The name "Oddogo" is a creative play on the phrase "do good", perfectly embodying the platform’s mission to disrupt the traditional charity industry. The brand needed to reflect its core values: inclusivity, modernity, and freshness, appealing to a broad audience while retaining a youthful edge.

With a primarily digital-first approach, Oddogo is designed for everyone, though research suggests its innovative platform will especially resonate with younger users. This project is about creating a brand that’s as bold and impactful as the mission it serves.

Design approach

The Oddogo logo features a distinctive logomark and wordmark, each carefully crafted to embody the platform’s mission and values. The logomark is a thoughtful combination of a location marker, fingerprint, and halo, seamlessly integrating symbolism and functionality.

• The location marker represents discovery and connection, acting as a guide to help users find and engage with causes they care about.
• The fingerprint adds a personal touch, symbolising the unique and individualised experience that Oddogo provides for its users.
• The halo, a creative reinterpretation of the location pin, signifies the act of doing good.

The accompanying wordmark for “Oddogo” features a custom-made font, designed to reinforce the brand’s modern and inclusive identity. A secondary logomark, featuring the phrase “do good” in the same custom font. Together, these design elements create a bold and innovative identity for a platform redefining how people connect with charitable causes.