Oddogo

Overview
Oddogo: Redefining Charity Discovery
Oddogo is a groundbreaking digital marketplace designed to connect users with charitable causes in their local area - causes they might never have discovered otherwise.
The name "Oddogo" is a creative play on the phrase "do good", perfectly embodying the platform’s mission to disrupt the traditional charity industry. The brand needed to reflect its core values: inclusivity, modernity, and freshness, appealing to a broad audience while retaining a youthful edge.
With a primarily digital-first approach, Oddogo is designed for everyone, though research suggests its innovative platform will especially resonate with younger users. This project is about creating a brand that’s as bold and impactful as the mission it serves.


Design approach
The Oddogo logo features a distinctive logomark and wordmark, each carefully crafted to embody the platform’s mission and values. The logomark is a thoughtful combination of a location marker, fingerprint, and halo, seamlessly integrating symbolism and functionality.
- The location marker represents discovery and connection, acting as a guide to help users find and engage with causes they care about.
- The fingerprint adds a personal touch, symbolising the unique and individualised experience that Oddogo provides for its users.
- The halo, a creative reinterpretation of the location pin, signifies the act of doing good.
The accompanying wordmark for “Oddogo” features a custom-made font, designed to reinforce the brand’s modern and inclusive identity. A secondary logomark, featuring the phrase “do good” in the same custom font. Together, these design elements create a bold and innovative identity for a platform redefining how people connect with charitable causes.
008080
FF9D00
2E2E2E
F6F4F1



Client feedback
Really happy with the design and brand visuals created by LUX. Thank you, Dan.
Whilst Dan did all the hard work, it certainly felt like a truly collaborative process. Dan became a trusted member of the team, who got to know us and understand the company.
We've worked with a few other design firms and found Lux to be by far the most communicative, creative and professional.
Ben Tivadar | Co-Founder, Oddogo


