Core Power
Overview
Core Power Electrical Services needed a distinctive and versatile logo for their start-up. The brief was clear: they wanted a memorable, well-balanced design that could fit neatly within a square format.
Design approach
The logo features a custom-designed typeface constructed from squares with slightly rounded corners, giving it a modern and structured feel. A lightning bolt serves as both a standalone logo mark and an integrated element within the wordmark, appearing in the ‘C’ and along the stem of the ‘R’ in CORE.
Striking a balance between avoiding clichés and maintaining a strong, recognisable identity, the design is bold yet refined. A predominantly black-and-white colour palette ensures clarity and versatility, while a sparingly used electric yellow accent provides a dynamic pop when needed.
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Client feedback
I went to LUX for a logo and some artwork for my company and couldn’t be more pleased!
I gave them a concept idea of a logo and they went above and beyond with different styles, designs and colour options. They even added personal touches to make the logo look even better! They also provided different artwork options for social media and workwear so that the quality is high all round.
I highly recommend LUX and will be definitely using them again in the future!
Charlie Cox | Director, Core Power
