Nukumi Kitchen

Overview

Nukumi Kitchen wanted a logo that would be instantly recognisable and make use of some of the core colours of Japan. The logo had to be dynamic enough to work across a variety of mediums, including signage, menus, and packaging.

Design approach

Using noodles as a primary source of inspiration for the style of the logo, it also features a smaller version combining the letters N and K to symbolise a bowl of ramen on a traditional Japanese floor table.

Visually clean yet memorable, this design is intended to be instantly recognisable to users, creating a lasting impression while maintaining a sense of simplicity and elegance that aligns with the brand’s core values and aesthetic appeal.