Muick Sandy

Overview

Muick Sandy is a mobility furniture specialist. Their brand focuses on being a forward-thinking company, breaking down stigmas and potential barriers often associated with mobility products. They aim to produce a product range of exceptional quality and highly desirable appearance, suited to all walks of life.

Having launched a website in their first year, they sought to update both their website and brand to better reflect their vision and values. LUX was tasked with rejuvenating their brand to bring these values to life in their visual identity along with developing a new Shopify theme template.

Design approach

We introduced a new colour palette to bring more personality to the brand, underpinned by a strong royal blue. Muick and Sandy were two of Queen Elizibeth's Corgys and is the origin and inspiration for the company name. With this in mind, we introduced a soft pink and gold to accent the royal blue to bring together a wholesome, inviting colour palette which had a subtle nod to the British Royal family. A classic colour combination.

The key user base of the Muick Sandy website is in a more advanced demographic, and the design is intended to be more sympathetic to those users. Actions are all clearly labelled, offering assistance on how and where to swipe when appropriate, with clear, bold calls to action. As a forward-thinking company, the products still needed to be displayed in an elegant, desirable manner. The product pages, while being very clear to follow, feature a more modern layout, giving the images a lot of prominence and ensuring the products stand out with visual appeal and a sense of sophistication.